Since 2004, Md Assaduzzaman has been a transformative figure in Bangladeshi cinema and media production. As a producer, line producer, and partner at leading companies like Half Stop Down and Digital Shadow, he has delivered more than 1,500 commercials and produced acclaimed projects such as Aynabaji, Rickshaw Girl, Bodh, Procholito, and Nona Joler Kabbo.
His work on Aynabaji (2016), directed by Amitabh Reza Chowdhury, marked a major turning point for the Bangladeshi film industry. The film’s widespread success proved that local cinema could combine world-class production quality, compelling storytelling, and international appeal. It reignited interest in Bangladeshi films and inspired a new generation of filmmakers to think both creatively and commercially—a shift in which Assaduzzaman played a pivotal behind-the-scenes role as producer.
Beyond his own projects, Assaduzzaman has remained dedicated to nurturing emerging talents and directors, helping to shape the voices of tomorrow. As a founding and executive committee member of BAAcP, he also advocates for producers’ rights and professional standards across the industry.
Through his vision and leadership, Md Assaduzzaman continues to bridge local stories with global platforms, fueling the growth and global recognition of Bangladeshi cinema.
Producer (2008- Present) and Company Director, Half Stop Downf Stop Down
Half Stop Down is a premier production company in Bangladesh, known for delivering high-end commercials, branded content, and cinematic projects with creative precision and technical excellence. As a producer and company partner, Md Assaduzzaman has been a driving force behind its success—spearheading major campaigns, international collaborations, and some of the country’s most acclaimed productions. The advertisements and Films he has made under the Half Stop Down label have garnered accolades from critics and audiences alike & received National & International award for its production
Enterpenior and Producer (2020 – Present), Digital Shadow
Enterpenior and Producer (2020 – Present), Digital Shadow
Digital Shadow Production is a trailblazing Bangladeshi content company known for its bold storytelling and cinematic excellence. The company gained wide acclaim with Bodh on Hoichoi, a gripping psychological thriller, and Procholito on Chorki, a haunting tale rooted in rural folklore.
Both projects reflect Digital Shadow’s commitment to high-quality, socially conscious storytelling and its mission to take Bangladeshi content to global audiences. With a focus on originality and craft, Digital Shadow is shaping the future of South Asian entertainment.
Business Owner and Partner (2010 – Present), Propshop
Propshop is one of Bangladesh’s leading props rental and art direction houses, serving the film, television, and advertising industries for over a decade. With a rich inventory of curated props and a talented art team, Propshop has played a vital role in shaping the visual language of countless productions. From large-scale commercials to cinematic set designs, Propshop is known for its creativity, reliability, and deep understanding of production needs. Trusted by top directors and producers, it continues to be a cornerstone of Bangladesh’s visual storytelling industry.
Executive Committee Member (2016 – Present), BAAcP
BAAcP (Bangladesh Association of Adfilm & Content Producers) Committee is a professional body representing producers in Bangladesh’s Advertising industry, working to ensure fair practices, timely payments, and industry-wide collaboration. As a founding member and executive committee member, Md Assaduzzaman has been instrumental in shaping the organization’s mission, advocating for producers’ rights, and uniting the industry under a common platform for growth and accountability.
Role Model
Over his two-decade career, Md Assaduzzaman has been instrumental in elevating the Bangladeshi advertising and film industry through his role as producer and partner at Half Stop Down, working alongside visionary director Amitabh Reza Chowdhury. Together, their work has not only transformed the visual language of brand storytelling but also earned both national and international acclaim
Legacy in Commercial Filmmaking
With over 1,500 TVCs directed by Amitabh Reza and produced by Half Stop Down, Assaduzzaman helped introduce cinematic storytelling and
high production value into Bangladeshi advertising. His campaigns have set new creative benchmarks, embraced cutting-edge technology, and emotionally resonated with millions—leaving a lasting impact on both brand equity and audience experience.
International Recognition
As a producer, Md Assaduzzaman contributed to multiple award-winning commercial campaigns for brands such as Grameenphone and Unilever, which earned recognition at the Cannes Lions, the world’s most prestigious advertising festival.
National Honors
From Bangladesh Brand Forum, Assaduzzaman has received multiple Commward awards, the highest advertising recognition in Bangladesh, for campaigns in telecom, FMCG, and lifestyle sectors. His standout projects include work for Grameenphone, Banglalink, Parachute, and Coca-Cola.
